Downloadable White Papers

  • Building eCommerce Content You Can Bank On

    By Lauren Freedman, President, the etailing group, inc.
    This white paper emphasizes that content building blocks, at both the category and product levels, are truly the foundation of any cross-channel shopping experience.
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  • Designing Superior Online Shopping Experiences

    This paper discusses some of the key approaches and attributes that help deliver the “best” ecommerce customer experiences on the Web today.
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  • Promotions Management: Six Steps to Effective Promotions

    TThis white paper examines an emerging set of practices that can add a new dimension to promotions management — ways of segmenting and tracking consumers and their interactions throughout the customer and product lifecycle.
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