Demandware eCommerce Platform
The success of today's savvy ecommerce merchant is largely contingent on using the right tools for execution. These tools must be flexible enough to provide the right level of controlled automation to better manage the selling process through effective merchandising.
With the Demandware eCommerce Platform, online merchants can achieve this flexibility thanks to Active Merchandising™, a strategy that is predicated on optimizing online sales by supplying a blend of controlled automation to better manage all aspects of merchandising.
eCommerce Merchandising, Marketing and Shopping Dominance
Quite simply, no other ecommerce solution can approach the breadth, depth and quality of Demandware’s best-in-class merchandising—including catalog management, pricing, promotions and ecommerce search. Our ability to accurately categorize, price, and display products, while efficiently presenting dozens of sophisticated promotions, means you can offer the best possible shopping experience to your customers while driving greater revenue, increasing transaction size, and strengthening customer loyalty.
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Catalogs
Manage robust catalogs with unlimited numbers of SKUs
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Price
Access flexible promotions engine that supports multiple price books
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Promotions
Utilize powerful rules-based engine featuring multiple promotion types
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Search
Flexibly control search for real-time changes
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Customer Management
Segment customers based on preferences
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Content
Create, edit and manage product definitions with ease and flexibility
Demandware’s extensive merchandising capabilities encompass wish lists, gift registries, source codes, cross-sells/up-sells, product recommendations, product reviews, product substitutions and much more. All of the merchandising functionality is best-of-breed and can be easily and completely controlled through the Business Manager User Interface. Demandware’s superior searchandising functionality, the best of any ecommerce platform vendor, is fully integrated with the product catalog and includes guided, refined, proximity, category, parametric, filtered, natural and keyword search functions.
Flexible Platform Provides Automated Upgrades
Demandware is not an ASP. Instead, Demandware’s true Software-as-a-Service (SaaS) model delivers best-in-class ecommerce software as an on-demand service. With the only fully customizable, SaaS ecommerce solution on the market today, Demandware provides the control, flexibility and automated software upgrades that enable you to do what you do best—merchandise. The Demandware eCommerce Platform can also be fully customized by your own web team or integrator, so you can respond rapidly to market opportunities.
The Demandware Platform includes the following components
UX Studio
An extensive library of pre-built emerchandizing processes & tools.
Business Manager
A robust dashboard interface to manage your entire ecommerce site.
Grid Computing
A scalable ecommerce infrastructure to handle seasonal peaks and traffic.