Demandware’s Customer Enablement Methodology
Demandware’s customer enablement methodology includes document templates and processes to help project teams focus on the key tactical and strategic areas to maximize returns on your online investments and minimize the business risk.
The methodology supports the rapid deployment of an ecommerce solution that meets the customer’s business and financial requirements, is aligned with their online strategy, and is flexible enough to address future functionality or integration requirements.
Demandware’s customer enablement methodology is an integral component of the company’s blueprint for success and guides the tactical process to successfully build and deploy an ecommerce Web site utilizing the Demandware eCommerce platform. It combines:
- Best practices for configuring and/or customizing Demandware eCommerce
- Historical experience with the integration of complementary technologies and adaptation to back-end systems and/or business processes
- Project discipline around scope, change and risk management
Discover: We listen and learn
In this stage, we engage our customers in an objective discussion around their current ecommerce business and the primary drivers for change. We discover and help shape our customer’s vision for the future new ecommerce business—what works, what doesn’t work, and what the optimal ecommerce solution for them will look like. We review our customer’s business strategy in terms of the quantifiable goals they will use to measure their progress and success, as well as any known or potential constraints. The primary objective is to make a qualified assessment of alignment between our customer’s vision and a Demandware-centric ecommerce solution.
Analyze: We take a closer look
In this stage, we work with our customers to define and document the detailed characteristics of the optimal ecommerce solution. We analyze options for defining the complete end-to-end solution, including complementary technologies, new integration and adaptation to existing back-end systems and/or processes. In combining effective ecommerce strategies with the inherent features of Demandware eCommerce, we develop a roadmap for enabling our customer’s ecommerce vision. The primary objective is to define an ecommerce solution that directly supports our customer’s business strategy, and derive a more accurate quantitative assessment of overall effort, schedule, and cost.
Design: We plan accordingly
In this stage, we design the end-to-end solution – combining experiential, functional, architectural and integral components. We optimize the Demandware eCommerce feature set to create intuitive and efficient customer experiences that drive conversion. We consider and incorporate our customer’s desired organizational approach for managing their ecommerce business, including ongoing merchandising, back-office operations, and site modifications. The primary objective is a solution designed around a sustainable operating model, an effective feature set, detailed characteristics and achievable performance metrics.
Build: We anticipate success
In this stage, we employ a collaborative yet structured and efficient process for developing our customer’s ecommerce solution. We utilize best practices for configuring and/or customizing Demandware eCommerce, and standard interfaces when integrating our customer’s existing systems and business processes. We follow a disciplined approach to managing project scope and mitigating risks to cost or schedule. The primary objective is to build an ecommerce solution that is aligned with our customer’s online strategy, meets their business and financial requirements and is flexible enough to address future functionality or integration requirements.
Deploy: We engineer results
In this stage, we help our customers plan and execute strategies for realizing results. We are vested in our customer’s success – on day one and well beyond. Our tactics include end-to-end shopping experience load testing, integration testing, legacy URL mapping and search engine optimization. While our initial objective begins with a successful launch, our ultimate strategy involves continuous product innovation and new feature deployment. We maintain ongoing dialogue with our customers to provide them with guidance on new product enhancements and emerging ecommerce insights.