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Shop.Org Strategy & Innovation Forum 2009

eTail West 2009

Archived Webinars

• Customer Acquisition and Retention: What Should It Cost and How Do You Maximize ROI?

  As an ecommerce professional, do you know exactly how much you spend to acquire a new customer or retain an existing one? More importantly, are you certain that it's the correct amount? In this webinar, Transactional data expert Mark Matiszik, President of Sextant Consulting, shares valuable information and actionable ideas that can help transform your ecommerce business today.

  Watch the recorded version or download the slides from this webinar

• eCommerce Replatforming ROI: Setting Realistic Expectations and Achieving Them

  Forrester Research Senior Analyst Brian Walker will help you get beyond the hype to making a solid business case for replatforming, based on quantifiable metrics and realistic goals. Scott Todaro of Demandware will then present a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment, according to Forrester's Total Economic Impact analysis.

  Watch the recorded version or download the slides from this webinar

• Building Content You Can Bank On: eCommerce Content Strategies that Drive Conversion

  Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.

  Watch the recorded version or download the slides from this webinar