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  • lucy® activewear, a leading women’s performance apparel retailer and a division of VF Corporation, selected the Demandware eCommerce Platform to power its ecommerce site, lucy.com. lucy® will use Demandware’s advanced merchandising capabilities to offer its customers a sophisticated online shopping experience, while at the same time relying on Demandware’s on-demand model to simplify site infrastructure and maintenance.
  • Demandware will provide lucy® a reliable Web platform to manage continued ecommerce growth and peak seasonal and marketing-related customer volume, while maintaining the high level of customer service that the lucy® brand strives to provide consumers. Learn More.
  • Our ecommerce site is a key sales channel for the lucy® brand, as approximately 50 percent of our in-store customers also visit us online. As traffic to our Website continues to increase, our enhanced Website and platform will enable us to offer customers a sophisticated, stress-free shopping experience, as well as targeted cross-channel promotions and guaranteed availability.
    Rebecca Taubman
    Director of eCommerce
    lucy®