Demandware eCommerce Platform
Merchants who can maximize control over their online merchandising process are rewarded with increased qualified traffic, high conversion rates, and large average order sizes. Establishing this control, however, is not so easy. Many current ecommerce systems have limited functionality to deliver the merchandising basics – making it impossible to sell effectively. Additionally, merchants must buy several disparate systems to gain a holistic vision of their merchandising strategy, including merchandising basics, visual, social, and analytics-driven merchandising processes.
To counter these challenges, Demandware has introduced the concept of Active Merchandising™ for the online merchant. This concept is focused on providing high growth brands looking to maximize qualified traffic, conversion rates, and average order size with an innovative set of selling tools designed to automate the merchandising value chain with total control over all tasks and processes.
With Demandware, ecommerce merchants are provided with a single task-based UI to accurately categorize, price, display, and promote products in order to optimize sales online and across other channels such as the call center. The concept is designed to provide merchant flexibility by supplying a blend of controlled automation to better manage the selling process. This blend includes the ability to automate specific actions or create a rules-based alerting system to reign in tight control over tasks and processes.
Active merchandising consists of 5 ecommerce merchandising modules:
- Merchandise Manager – best-in-class catalog, pricing, promotions, and search coupled with a rules engine and customer profile for true dynamic merchandising
- Merchandise Analyst – analytics-driven dynamic merchandising designed to accurately target customers with the right offers, products, and search results
- Merchandise Community – User generated product content that is displayed on product pages and in search results for improved conversion rates
- Merchandise Presenter – Compelling product displays through rich internet applications
- Merchandise Agent – fully integrated customer services suite designed to drive add-on phone sales by presenting merchandising options such as cross-sells to the CSR
Active Merchandising provides merchants with total control over the entire merchandising process through one task-based UI, including merchandising basics, visual merchandising, social merchandising, analytics-driven merchandising, personalized merchandising, dynamic merchandising, as well as the ability to merchandise across channels. It provides merchants with deep searchandising capabilities controlled through one UI, with total control for setting search relevancy rankings in real-time. The result: a unified approach for merchandising consistency across all disciplines and selling channels.
The Demandware Platform includes the following components
UX Studio
An extensive library of pre-built emerchandizing processes & tools.
Business Manager
A robust dashboard interface to manage your entire ecommerce site.
Grid Computing
A scalable ecommerce infrastructure to handle seasonal peaks and traffic.